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2014 is underway and if like me,
some of your New Year resolutions have already hit the skids then you might be
feeling a little disheartened. If the resolutions you have made are to improve
your business but they are falling at the first hurdle, because you just don’t
know where to start, then we are here to help.
Craig one of our longest serving
Account Managers at Bikini Lists, has a vast amount of experience in advising
clients on how best to grow their business. This month’s blog is a question and
answer session with Craig where we pick his mind palace (Sherlock reference for
those of you who are fans) and hopefully help you gain a better understanding
of just what creative’s want.
We asked Craig what he feels the
biggest problem faced by our clients. “The
biggest single reason I hear from clients and potential clients is that they
just do not have the time to contact possible buyers. Projects and creative
works take precedence over finding a buyer for the work. I understand that
really all you want to do is spend time using your talent and doing the thing
that you love. However the simple fact remains, you MUST make time! You always
see companies advertising and promoting their product in the media – you need
to do the same. These creative buyers are not just going to pluck your name out
of thin air; you need to lead with your work!”
What advice would you give
someone who is struggling to promote their work? “You guys need to do something different so these buyers respond to
your different style. Keep fresh images landing on the buyer’s inbox every
month or so, your images are a part of you – show them off – show them how you
good you are! Photo or footage buyers need to see what you can do, what can you
bring to the table.”
Craig continues, “Simple is always best. Send out your new
work to these buyers on a regular basis. Send a very clean email with one or
two of your finest images, accompanied by a short narrative about you, keep it
short, after all it is a visuals industry and your images should do the talking.”
“It’s amazing how the BikiniLists email service gives you a list of
buyers that have actually been on your website looking at more of your work
after every email campaign, don’t get me wrong some buyers won’t require your
services, but don’t take it personally you are just not right for them at this
time. Move on to the people that have clicked through to your website, call
them up and be proud of what you have sent them. Be proud of your work! Build a
strong working relationship with these buyers and when the jobs do arrive guess
who has been pro-actively in contact with the right Creative’s...You! “
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