If you are struggling with getting enough new business you might be in violation of the rule of seven. This is a marketing rule and simply states the fact that your customer probably doesn’t know who you are unless you've "touched" them at least seven times. I have even heard that this rule is the rule of 12 now.
What’s a touch? An email, a phone call, a direct mail piece, a networking event an introduction etc.
You must have, what we call in marketing “top-of-mind-awareness” or you might not be the person your customer thinks of first when looking for a photography professional in your specialty... You need to do this for your business on a consistent basis. Be in front of your clients frequently and that is what increases your changes of getting the job...
During the CEPIC conference in Dublin I hung out with Ross MacRae, the Managing Director from BikiniLists.com. They are specialized in mailing lists for the creative industry for UK, Europe, USA and Australia. One of the great aspects of their system is that they are listing the type of accounts your potential clients have....Read the blog at : http://photosecretsblog.com/2010/06/25/whats-hot-a-bikinilist
BikiniLists.com connects you with YOUR creative market - Get the free trial...
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